Business Administration, Executive M.B.A. - Continuing & Global Education


Craig Graduate Programs

Tom Burns, Manager
Peters Business Building, Room 183

Degrees and Programs Offered

MBA in Business Administration, M.B.A.
MBA in Business Administration, Executive M.B.A. - Continuing & Global Education

The Master of Business Administration (M.B.A.) degree program is designed to provide professional education for managers of business, agriculture, education, government, and nonprofit organizations. The M.B.A. program offers elective area courses in special areas of professional practice, such as entrepreneurship, finance, general management, human resource management, international business, management information systems, and marketing. We are committed to developing one of the top applied M.B.A. Programs in the nation. As a result, your studies are complemented by numerous opportunities to solve real world business problems through internships and team consulting projects.


Craig M B A Program

MBA 200. Managerial Economics

Prerequisites: finite mathematics, admission to graduate business program or permission of director. Logic and method of economic analysis for business decisions. Production, cost, supply; buyer behavior, consumer demand, derived demand,; forecasting; market structure, pricing, negotiation; government regulation; risk, uncertainty, macroeconomic concepts.

Units: 3

MBA 201. Accounting and Information Systems

Prerequisites: electronic spreadsheet literacy, and either admission or permission of director. Concepts and terminology of financial and managerial accounting and information systems. Transaction processing systems and planning and control systems integrated with data capture, data classification, information storage and organization, information access and display/reporting.

Units: 3

MBA 203. Methods of Decision Sciences

Prerequisites: linear functions, familiarity with PC-based microcomputing and spreadsheets, and either admission to the graduate business program or permission of director. Statistical concepts, inferential statistical methods, management science techniques. Descriptive statistics; discrete random variables; expected value decision theory; continuous distributions; sampling distributions; estimation; hypothesis testing; analysis of variance; linear regression and correlation; chi-square tests; time series analsys and forecasting; simulation. (2 seminar, 2 lab hours)

Units: 3

MBA 204. Global Environment of Business

Prerequisite: admission to the graduate business program or permission of director. Introduction to global business environment. Cultural, economic, political, and legal systems. Advances in global trade, marketing, production, accounting, taxation, financial and payment systems. Impact of technological advances, multinational corporations, and nation-states on the performance and competitiveness of businesses. Lecture and case.

Units: 3

MBA 205. Production and Operations Management

Prerequisites: MBA 203 or concurrently, admission to the program or permission of director. Production and operations systems; product development; process selection; facility location and design; transportation management; method analysis; job design; work measurement; planning and control; project management; inventory control; just-in-time philosophy; total quality management.

Units: 3

MBA 206. Business Communication

Investigation and analysis of the communication process as it relates to managerial effectiveness. Business communication theory; analysis of communication alternatives; effective business writing and speaking; case studies.

Units: 3

MBA 210. Leadership and Organizational Behavior

A seminar that examines management functions and behavioral processes as they relate to complex problems in today's dynamic organizations. Special emphasis on leadership, organizational change, and motivational issues. Lectures, discussions, case studies, and experiential exercises.

Units: 3

MBA 211. Management Information Systems

Prerequisites: MBA 200 and MBA 201. Management and technical aspects of computer-based information systems. Emphasis is on issues for non-IS managers in the areas of inter- and intra-organizational systems; system development, acquisition, and implementation; software, hardware, and data resource management and control.

Units: 3

MBA 212. Financial Management

Prerequisites: MBA 200, MBA 201, and MBA 203. Theories, concepts, and techniques in financial management; financial analysis, planning, forecasting, and working capital; risk and return analysis, valuation models, cost of capital budgeting; capital structure, dividend policy and long-term financing. Special contemporary topics in financial management.

Units: 3

MBA 213. Manageriall Accounting

Prerequisites: MBA 200 and MBA 201. In-depth consideration of several topical areas in accounting analysis related to both profit and not-for-profit organizations, with emphasis on currently controversial issues. Analysis includes budgetary planning, cost analysis, internal control and case studies.

Units: 3

MBA 214. Marketing Management

Prerequisites: MBA 200, MBA 201, MBA 204; MBA 203 or concurrently. Analysis of the concept of marketing, the marketing strategy development process at strategic business unit level, and segmentation and positioning strategies. The development of product, price, promotion, and distribution strategies. Examination of product, price, promotion, sales, and distribution management topics and issues through case analysis.

Units: 3

MBA 215. Regulatory and Ethical Environment of Business

Prerequisites: MBA 210, MBA 211, MBA 212, MBA 213, MBA 214 or concurrently. Relationships among personal ethics, corporate social responsibility, and regulatory policy on business decision making. Evaluation of business decisions, corporate goals, and regulatory statutes and process in terms of their ethical quality and adherence to sound policy.

Units: 3

MBA 216. Business Research

Prerequisites: MBA 200, MBA 201, MBA 203, MBA 204, MBA 205. Logic and methods of survey and experimental research methods for business. Multivariate analytical methods for interpretation of survey and experimental results. Research using secondary data for business decisions. Preparation of a plan for thesis, project, or other business research.

Units: 3

MBA 220. Sermianr in Cost Accounting

Prerequisites: MBA 200, MBA 201, MBA 203, MBA 204, MBA 205 and MBA 213. The development, interpretation, and uses of accounting reports for management planning, control, and decision-making. Cost-volume-profit analysis; linear programming; capital budgeting; inventory models; standars, budgets, and analysis variance for planning and control purposes; divisional performance; and transfer pricing issues. (Formerly BUS 263)

Units: 3

MBA 221. Seminar in International and Nonprofit Accounting

Prerequisites: MBA 200, MBA 201, MBA 203, MBA 204, MBA 205 and MBA 213. Accounting for various types of funds as applied to governmental and other not-for-profit organizations. Global practices and accounting standards. Managerial problems of multinational enterprises. International auditing standards and taxation issues.

Units: 3

MBA 230. Seminar in Advanced Financial Management

Prerequisite: MBA 212. An applied case-method analysis of theories, concepts, and analytical techniques of financial management, financial analysis and planning, capital budgeting, leasing, refunding, mergers and acquisitions, corporate restructuring, financial engineering, derivative securities. Lecture and cases.

Units: 3

MBA 231. Seminar in International Finance

Prerequisite: MBA 212. An advanced study of theories and techniques in global finance and investment. The international financial system; currency markets; risks and exposure management; balance of payments; political risks; international banking and capital markets; euro-currencies; portfolio and foreign direct investment.

Units: 3

MBA 232. Seminar in Investments and Portfolio Management

Advancement analysis of equity and fixed income securities and mutual funds; operation of financial markets and investment environments; contemporary theories and techniques of security selection and management available to the institutional portfolio manager; and portfolio performance evaluations. Lecture and cases.

Units: 3

MBA 233. Seminar in Management of Financial Institutions

Prerequisite: MBA 212. Comprehensive analysis of the role of financial institutions and markets in allocating capital. Application of economic and financial analytical techniques to the managerial problems of financial institutions. Lecture and cases.

Units: 3

MBA 234. Seminar in Options, Futures, and Other Derivatives

Introduction to the use and pricing of derivative assets such as option, futures, swaps, and option-like features embedded in corporate securities. It covers mathematical concepts underlying derivative markets and contracts and basic pricing models. The use of derivatives for speculative purposes, hedging purposes, and arbitrage will be discussed. Lecture and cases. (Formerly MBA 289T)

Units: 3

MBA 235. Urban Economics with UrbanPlan

Prerequisites: Current MBA student or by permission from instructor. This course will cover the fundamentals of real estate analysis at a graduate level and is developed around the Urban Land Institute's UrbanPlan project.

Units: 3

MBA 240. Managing Human Capital-Applications of Human Resource Management Theory to Practice

Analysis of theories and application of the major human resource management functions that affect managerial decisions. Particular emphasis on strategy, program evaluation, legal issues, employee and labor relations, and managing human resources in a global environment. Lecture and cases.

Units: 3

MBA 241. Seminar in Comparative - Human Resource and Indutrial Relations Systems

Analysis of human resource and industrial relations practices of transnational and multinational corporations operating in the global environment. Particular emphasis on the emergence, evaluation, structures, functions and challenges of labor movements in developed and less developed countries. Lecture and cases.

Units: 3

MBA 242. Seminar in Human Resourc Planning, Recruitment, and Selection

Prerequisite: MBA 240. Analysis of theories/techniques for "getting the right people into the right jobs at the right time." Specifically, recruiting, selecting, and placing employees to meet strategic goals, while developing/maintaining a diverse workforce, addressing legal issues, and staffing in an evolving environment. Lecture and cases.

Units: 3

MBA 243. Seminar in Training, Compensation, and Performance Appraisal

Prerequisite: MBA 240. Analysi of the behavioral, social, legal, and economic issues involved in designing, administering, and evaluating effective orientation and training programs, and employee performance management systems to maintain a qualified and motivated workforce. Lecture and cases.

Units: 3

MBA 244. Seminar in Applications of Technology in Human Resource Management

Analysis of the use and implications of technology in human resource management. Topics include human resource information systems, employee monitoring and telecommuting.

Units: 1-2, Repeatable up to 3 units

MBA 245. Seminar in Negotiation and Conflict Resolution Topics

Analysis of resolving conflicts in the workplace. Address the behavior of individuals, groups and organizations in the context of organizational conflict. Topics include negotiation, dispute resolution systems in the workplace, and employee relations.

Units: 3

MBA 246. Seminar in Workforce Issues

Analysis of special topics as they relate to the current workforce such as empowered work teams, virtual teams, changing demorgraphics, and the human resource professional acting as a change agent.

Units: 1-2, Repeatable up to 3 units

MBA 247. The Context of Human Resource Management

Analysis of current human resource management trends, including workplace safety, ergonomics/workplace design, and genetic testing.

Units: 1-2, Repeatable up to 3 units

MBA 250. Seminar in End User Computing

Prerequisite or concurrent MBA 211. Use of database and geographic information systems in the analysis and solution of business problems; management of end-user computing; innovative application of cutting-edge technologies.

Units: 3

MBA 251. Serminar in Information Systems in a Global Environment

Analysis of systems through study and application of systems theory; special emphasis on information systems. Application of systems theory in national and international environments; lecture and case analysis.

Units: 3

MBA 252. Seminar in Information Systems Management

Prerequisite: MBA 211. Study of information systems management from the viewpoint of the chief information officer. Study of the strategic and innovative use of technology and the managerial, political, legal, ethical, financial, and behavior issues involved in managing the IS function.

Units: 3

MBA 253. Seminar in Information Technology

In-depth analysis of a selected information technology with application to business problem solving and decision making. Topics from database; telecommunications; decision support systems; expert systems; artificial intelligence. Lecture and cases.

Units: 3

MBA 260. Seminar in Market Research and Analysis

Prerequisite: MBA 214. Traditional as well as hi-tech research methodology. Research project management from conception of research ideas and design to data analyses and presentation of findings. Blending art and science of research, qualitative and statistical interpretations, and leveraging the information in decision-making. (Formerly BUS 240)

Units: 3

MBA 261. Seminar in Global Marketing and E-Business

Prerequisite: MBA 214. Analysis of problems of produce design, channel structure, promotion, and inter-organization cooperation and control in international marketing. Negotiation, bargaining, and contracting across national boundaries. Special emphasis on the importance of logistics in generating customer satisfaction in both domestic and international markets.

Units: 3

MBA 262. Strategic Market Planning

Prerequisite: MBA 214 or permission of instructor. Strategic market planning and decision making in both start-up and existing businesses. Emphasis on detailed planning, clear strategy articulation, and good marketing plan preparation. Actual consulting projects and/or case analysis.

Units: 3

MBA 263. Seminar in "X" Marketing

Prerequisites: MBA 214. With approval of instructor, students explore a current hot topic in marketing and prepare a major investigative paper and presentation for professional critique. Example topics include relationship marketing, e-marketing, societal marketing, green marketing, non-profit marketing, and database marketing.

Units: 3

MBA 264. E-Marketing

Prerequisite: MBA 214. Examines the impact of the Internet on marketing processes and the marketing mix. Emphasis on the Internet as a content, communication, and distribution resource. Role of customer service, fulfillment, and customer relationship management in achieving long run customer satisfaction.

Units: 3

MBA 270. Seminar in Business Ventures

Overview of the entrepreneurial process beginning with the initial idea thorugh start-up, growth, and harvesting the business. Using the business plan as a primary learning vehicle, students learn to manage all elements of a business in the entrepreneurial context. Course is team taught.

Units: 3

MBA 272. Seminar in New Venture Management

Prerequisite: MBA 270 or permission of professor. Study of the management adn growth of a new firm. Skill and knowledge building through case analysis, interaction with community entrepreneurs, and readings. Students are encouraged to do an internship with an entrepreneurial firm while enrolled in the course. Course is team taught.

Units: 3

MBA 273. New Venture Creation

Prerequisite: MBA 270, MBA 272, or permission of instructor. Through team projects emphasizing real world experience, this course covers the process by which business ideas are developed, screened, and tested. Topics include business idea generation, techniques for screening ideas, the development of product and busines concepts, prototype development, and feasibility analysis. This course is team taught.

Units: 3

MBA 274. New Venture Launch

Prerequisite: MBA 270, MBA 272, and MBA 273, or permission of instructor. Through team projects emphasizing real world experience and hands-on instruction, this course provides an understanding of the process of starting-up, growing, and harvesting a new business. Case analysis, and a heavy emphasis on practical exercises. This course is team taught.

Units: 3

MBA 279. Seminar in Business Policy and Strategy

Prerequisite: completion of Group II or concurrently. Evolution of strategic management, globalization of strategy, role of multinationals, competitive advantage strategy formulation; implementation; control issues; role of top and middle management; ethics; and culture.

Units: 3

MBA 281. International Business

Examination of current topics related to international business. Areas of study will include but are not limited to international marketing, finance, logistics, regulatory environments, trade including import/export concerns, the transition of economies, and relevant political environments. Lecture and cases.

Units: 3

MBA 289T. Seminar in Business Topics

Theory and developments in accounting, administration and organization, business education, communication, consumer economics, finance, industrial and regional studies, real estate and urban economics, information systems, decision sciences, resource economics, risk and insurance, or transportation.

Units: 1-3

MBA 290. Independent Study

Prerequisite: Advanced to Candidacy; permissior of director and instrucor. Approved for SP grading.

Units: 1-3, Repeatable up to 6 units

MBA 292. Readings in Business

Prerequisite: Advanced to Candidancy; permission of director. Approved for SP grading.

Units: 2-3

MBA 295. Internship

Prerequisite: permission of internship coordinator and the graduate program director. Requires at least 150 hours of work at a pre-qualified, academically-related work site. Final report and presentation of findings also required. Only one internship may count toward the Group III requirements.

Units: 1-3

MBA 298. Management Project

Prerequisite: MBA 216. Advanced to Candidancy, and permission of director. See Criteria for Thesis and Project. Examination of the work and problems general managers of business units face as chief strategists and organization builders. Independent analysis of an operating industry, business, or a principals functional area of an organization. Case studies and field research project. Approved for SP grading.

Units: 3

MBA 298C. Project Continuation

Pre-requisite: Project MBA 298. For continuous enrollment while completing the project. May enroll twice with department approval. Additional enrollments must be approved by the Dean of Graduate Studies.

Units: 0

MBA 299. Thesis

Prerequisites: MBA 216, Advanced to Candidancy, and permission of director. See Criteria for Thesis and Project. Preparation, completion, and submission of an acceptable thesis for the master's degree. Approved for SP grading.

Units: 3

MBA 299C. Thesis Continuation

Pre-requisite: Thesis MBA 298. For continuous enrollment while completing the thesis. May enroll twice with department approval. Additional enrollments must be approved by the Dean of Graduate Studies.

Units: 0


Executive Master of Business Program (E.M.B.A.) Requirements

The on-campus E.M.B.A. program is administered by the Craig Graduate Business Programs in the Craig School of Business and is an alternative path for the Master's in Business Administration. The program is one of about 150 in the Untied States designed especially to meet the needs of mid-career executives and one of the limited schools in Central California that are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students in the program are required to have a minimum of ten years of work experience and three years of significant managerial or professional experience to ensure a wealth of practical knowledge is brought to the classrooms' discussions.

In addition to meeting the requirements for classified graduate standing and the basic requirements for the master's degree as set forth by the university's Division of Graduate Studies, students must complete the 36-unit program by taking predetermined courses in a predetermined pattern over a 17-month period. No transfer courses and no substitute classes are accepted.

To be considered, candidates must have the following:

  1. A minimum of 10 years of business experience, at least three years of which involves significant managerial or professional responsibility
  2. A completed application form, with the applicant's sponsor's signature
  3. A minimum GPA of 2.5 in the last 60 units of education
  4. A bachelor's degree (official undergraduate transcripts)
  5. A current resume and a cover letter stating why the applicant is interested in this program
  6. A personal statement that includes a statement of job responsibilities
  7. Two letters of recommendation (one from a senior member of the sponsoring organization)
  8. Recommendation of leadership potential by a panel of distinguished faculty
  9. A nonrefundable application fee of $55 made payable to California State University, Fresno.

Students accepted for the on-campus M.B.A. program for executives are fully matriculated in the university and meet all university requirements as established by the Division of Graduate Studies. (Please see the Division of Graduate Studies section of the university's General Catalog for detailed information on admissions, advancement, and graduation requirements.) For the convenience of students, however, courses are scheduled in a modular fashion on Saturdays rather than the traditional semester time frame. The fee structure is also unique to the program and unrelated to the usual California State University, Fresno fee schedule. Students should contact the Craig Graduate Programs Office or review the M.B.A. program website at for a program description, admission requirements, courses, calendar/class schedules, and fee summary.

The official program for all students in any one cycle, or cohort, is identical. (All students are in the "General Management" elective area.) Advancement to candidacy requires passing the writing requirement component of MBA 210 and at least 9 units with at least a 3.0 grade point average.


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